I admire men and women of all ages with the discipline to workout on a daily basis. It's a lifeline that everyone should be using to their advantage. BUT I've got a special love for us old fitness freaks. I think we’re special. - Steve

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Women's Retro Collection

T-Shirts, Tank Tops and Hoodies

“You can’t turn back the clock. But you can wind it up again.”- Bonnie Prudden

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Men's Retro Collection

T-Shirts, Tanks Tops and Hoodies

“You can’t go back in time and start over again, but you can still aim for a new ending starting from now.” - Shreemayee Sahoo

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Old School Collection

T-Shirts, Tanks Tops and Hoodies

"It is a shame for a man to grow old, without seeing the beauty and strength of which his body is capable". -Socrates

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Our brand is meant to inspire, encourage and to send the message that it is never too early or too late to make a change. Get in shape, start a new career. Get out of your comfort zone. Start Now! It only gets better from there.

  • Find a workout partner

    One study found that 95% of those who started a weight loss program with friends completed the program.

  • Lift Some Weights

    Start a resistance training program. Some of the benefits include building lean muscle, protecting joints, increased strength, improved self confidence, feeling like a badass and much more. You can't go wrong.

  • Ask for help

    If you are new to lifting weights, don't be afraid to ask for help. You never want to risk injury by doing exercises incorrectly or lifting too heavy.

  • Be patient

    Results take time. Stay consistent, stay focused and develop your discipline. Believe me, the long term benefits will outweigh any temporary discomfort. Just don't quit.